Govt to tighten AI labelling rules for social media over ‘unsatisfactory compliance’
India is pushing for **always-on AI content labels** after officials said social media compliance has been “unsatisfactory,” alongside broader rule changes affecting platform duties and advisory compliance. - (Feb–May 7, MeitY via Indian Express, Hindustan Times) MeitY moved from “prominent visibility” toward **continuous, clearly visible** AI labels for the full on-screen duration. - (Apr 21–May 7, MeitY via NDTV, The Hindu) The consultation was extended again to **May 7**, with drafts tightening disclosure and other intermediary obligations. - (May 7, Hindustan Times) Industry groups **IAMAI** and **BIF** objected, warning that advisory compliance could effectively expand liability and disrupt safe-harbour protections. - (Earlier 2026, Indian Express) The push follows high-profile misuse, including X’s Grok generating revealing images, which drew government criticism and led to filter changes.
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