Govt to tighten AI labelling rules for social media over ‘unsatisfactory compliance’
The Indian government has proposed amendments to IT rules to ensure more consistent and prominent labeling of AI-generated videos on social media platforms, following inadequate compliance and inconsistent disclosures from companies like Google and Meta. The amendments aim to make it clear to users that content is AI-generated and require platforms to adopt appropriate technical measures to verify and label such content properly. The public consultation on these proposed rules is open until May 7, amid ongoing concerns about the misuse and ethical implications of AI-generated media.
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